A state-of-the-art professional hair dyeing based on Plex Technology that enhances the cosmetic result by reinforcing the hair fiber. Thanks to the use of the Pigment Control System, it ensures excellent colour rendering, total coverage of grey hair, maximum reliability and stability of reflections. The new vegan formulation, with vegetable keratin and sunflower phytoceramides, gives the hair a healthy appearance, extreme softness and extraordinary shine.