Maxima Charcoal Shampoo – Activated charcoal shampoo formulated for the maintenance of blonde, bleached or highlighted hair and to enhance white or gray hair. It has a deep purifying action, removing all impurities from the hair fiber and scalp and leaving the hair shiny and light. Thanks to its special formulation, enriched with purple neutralizing pigments, it counteracts unwanted yellow and orange reflections, preserving cold and natural tones. Goji berry extract, rich in vitamins and antioxidants, gives the hair vigor and protection from pollutants. Gentle cleansing formula ideal for all hair types, preserves hydration and gives softness.